(that’s me on the left and below!)


I’m an internet marketer specializing in direct email marketing and building sales funnels.

I’m extremely passionate about helping my clients succeed with their home-based online businesses through workshops and software I collaborate on with industry leaders, as well as digital content I specifically create… With this goal in mind!

To make sure I can help as many people as possible, most of my workshops are absolutely free to attend (and you even get a gift for checking them out!). 

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Want to know how to make money with email marketing?

Email marketing has been the cornerstone of digital marketing for decades. And for good reason. Email marketing is a very effective way to grow and connect with an audience, establish credibility and trust, and increase sales and Conversions.

Email marketing really needs to be a component of your strategy if you’re hoping to make a living online, or you simply want to expand your clientele.

To get started with email, the first step is obviously to start growing an email list.  This can be accomplished in a number of ways, such as through website opt-ins, social media followers, and even by selling low-cost products through a network of affiliates who already have their own email lists.

When using email marketing, you need to have the consent of each recipient before emailing them, that’s why it is often referred to as opt-in email marketing.  This is opposed to sending spam (unsolicited email) to unsuspecting recipients, which can damage your reputation and even land you in legal trouble.

Once you start growing a list, you’ll need to decide what to send to your Subscribers.

This can include articles and newsletters, emails with promotions, lessons, and more. The objective is to keep your subscribers engaged and interested while  simultaneously promoting your goods or services.

Resources & Tools to Build Your List

You can use a variety of web resources to aid with your email marketing efforts.  An email Autoresponder Service is the hub of any email marketing campaign and is the essential, “work-horse” tool for anyone looking to thrive online!

Among the best ones are:

  1. Sendiio 3.0: I recommend Sendiio 3.0 (to take advantage of its AI capabilities AND One Time F’ee for life!)  Plus it enables you to also reach out via text and Messenger AND… you’re not limited in your number of subscribers or number of campaigns sent!  Plus much more…
  2. AWeber: AWeber is a potent email marketing platform with a number of capabilities, such as a list segmentation tool, a landing page builder, and connectors with other programs. The use of up to 500 subscribers is free.
  1. GetResponse: GetResponse is a comprehensive marketing platform that provides features for landing pages, automation, and email marketing. You can also begin for free with Get Response.

These recommended tools offer features like segmentation, statistics, templates, and more.  Plus… all three of my recommendations can be integrated into just about any other 3rd party platform(s) you may want to use.

If you’re just starting out, you may not realize the importance of connectors, aka: integrations , but trust me… You definitely want your autoresponder service to have integration possibilities set up with as many 3rd party platforms as possible in order to utilize your service to your maximum advantage!

There are numerous more online services, such as design and copywriting services, list building services such as Udimi, and more, that can assist you with your email marketing efforts in addition to these tools.

Methods For Building Your Email List

Once your email marketing system is configured, you should begin building your list. There are numerous methods for doing this, such as:

  1. Providing incentives: As a way to get individuals to join your email list, think about providing incentives like discounts or freebies.
  1. Holding competitions or giveaways: Contests and giveaways are excellent ways to spark interest in your business and entice potential customers to join your mailing list.
  1. Promoting your email list on social media: Be sure to urge your followers to join up for your email list on your social media sites.
  1. Forming alliances with other companies: Think about forming alliances with other companies or groups to promote each other’s email lists.
  1. Running sponsored advertisements: To expand your audience and market your email list, think about running paid advertisements if you have the money.
  1. Selling low-cost digital products through affiliates: This is an excellent method to build an email list of potential customers. Affiliates market your inexpensive PDF in exchange for a commission, and with each sale, you add a new customer to your mailing list.

Through their interfaces with shopping carts, each of the three list management technologies will immediately add buyer email addresses to your list.

Now, let’s talk about how you can make money from your email list.

You should begin monetizing your email list as soon as you have a strong one. There are numerous methods for doing this, such as:

  1. Selling goods or services: Email marketing can be a terrific approach to connect with your target market and increase sales if you have goods or services to sell.
  1. Affiliate marketing: You can advertise other people’s products as an affiliate and make money on each sale if you don’t have your own goods or services to sell.
  1. Sponsored content: If you have a sizable and active email list, you might be able to make money off it by working with companies to promote their goods or services in your emails.
  1. Providing consulting or coaching services to your email subscribers and charging a fee in exchange for your time and knowledge. This is possible if you have expertise in a certain field.
  1. Hosting webinars or workshops: Offering webinars or workshops to your subscribers and charging a fee for access is another approach to monetize your email list.

The secret to success is giving your subscribers value, so keep that in mind while you pick how to monetize your email list.

You’ll be well on your way to making a comfortable living online through email marketing if you concentrate on offering high-quality, relevant content and developing relationships with your audience.

What To Email Out And How To Use Your Email List

It’s time to think about what you’re going to do with your own email list as it starts to expand.

Building relationships with your email subscribers is one of the most crucial things you can do as a business owner or marketer to expand your company.

This entails not just providing them with worthwhile and pertinent content, but also spending time getting to know them personally and demonstrating your concern for their wants and needs.

What should you be providing to your email opt-in subscribers? Here are some Suggestions:

Newsletters: Newsletters are a terrific method of informing your readers about the latest developments in your company and to share relevant industry information and resources.

Think about mixing up your content with corporate news, sector news, and practical guidance. You can just email your subscribers the web address of each issue you publish if you choose to host your newsletter on a website or blog

.Email promotions: In addition to giving your subscribers value, you should leverage your email list to increase sales and conversions. As long as you mix promotion and value properly, promotional emails can be a terrific tool for this.

Educational content: Offering your subscribers educational content that aids in problem-solving or the acquisition of new skills is another approach to foster ties with them. This could be articles on blogs, videos, webinars, or other materials that offer insightful knowledge.

Personalized content is one way to establish trust with your subscribers and convince them that you are aware of their wants and interests. Send information that is tailored and specifically targeted to their needs and tastes by segmenting your email list.

Surveys and polls: Getting your subscribers’ opinions and feedback is another technique to strengthen your engagement with them. To get feedback and suggestions from your audience, think about sending surveys or polls. You can then utilize this information to make your products and services better.

So, how can you create these emails’ content in a way that builds rapport with your subscribers? Here are some pointers:

Write in a conversational style: While professionalism is crucial, you also want to come off as approachable and friendly. Avoid unnecessarily “techy” language and jargon when writing your emails; instead, write them as though you were conversing with a friend.

Instead of “I” or “we,” use “you”: Instead of talking about yourself or your business in your emails, concentrate on your subscribers and how your material might benefit them. The reader will feel that the email is more relevant and personal if the word “you” is used.

People enjoy stories, therefore adopting storytelling tactics in your emails can help you establish a more meaningful connection with your recipients. When illustrating your ideas and bringing your information to life, think about including personal anecdotes or case studies. Occasionally inject comedy into the discourse to keep things casual and light.

Use pictures and images to break up long passages of text and to add interest to your communications. To give your emails some appeal and individuality, take into account incorporating photographs, graphics, and other visual components. Visit pixabay.com to get photographs that are free to use in emails, on websites, and blogs.

As previously stated, requesting input from your subscribers is a terrific method to develop relationships and demonstrate your respect for their viewpoints. 

Think about concluding your emails with a request for readers to respond with their views or ideas.

In general, concentrating on offering value and establishing a human connection with your email subscribers is the key to developing raport with them.

You can build a strong and devoted following that will aid in generating sales and expanding your organization.

Taking the time to comprehend your subscriber’s needs and interests is the key will help you keep writing your emails in a style that talks to them.

In closing, I strongly advise including email marketing in your plan, regardless of whether you’re just getting started or trying to grow your business.

You can create a solid and successful email list using the appropriate methods and tools in this blog post, and your business and income will grow right along with it!

~ Mike Mospan ~



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